"Our Translucent Mirror Technology continues to push the limits of modern DSLR technology," said Kristen Elder, director of the alpha digital imaging business at Sony camea battery Electronics. (Sony DCR-DVD610E Battery )"The new α35 camera combines this unique innovation with a newly developed APS HD CMOS sensor and a diverse, user-friendly interface, making it a compelling choice for experienced photographers and first-time SLR buyers alike."
She added, "Amateur photographers will appreciate the on-screen Help Guide, which gives a clear explanation of selected functions and how they're used.(Sony NP-FH30 Battery) More advanced photographers will welcome features such as a top panel-mounted button that is fully customizable, allowing instant recall of any one of 14 frequently-used functions according to their preference."
Premium, High-Speed Performance
Making its debut on the a35 camera (Sony Cyber-shot DSC-W120 Charger), Tele-zoom High Speed Shooting magnifies a central portion of the image area providing an effective 1.4x magnification (appx) while shooting at up to 7 fps. Providing continuous tracking autofocus of still or moving objects, this feature is ideal for capturing fast-moving sports, children's expressions at just the right moment or distant subjects with a high-speed burst of frames. (Sony DCR-DVD605E Charger)There's also a rapid up to5.5 fps drive mode that offers full-resolution continuous shooting with tracking AF.
With a resolution of 16.2 effective megapixels, the Exmor APS HD CMOS sensor delivers stunningly detailed, low-noise still and HD video images. Complementing the sensor's extremely high resolution and sensitivity, the camera's powerful BIONZ processor optimizes image data to assure flawless images with rich, natural color reproduction. (Sony DCR-DVD602E Charger)A maximum sensitivity of ISO 12800 and extension to ISO 25600 makes it possible to capture beautifully natural still images and HD video in low light.
Advanced Quick AF Live View continuously displays a real-time output from the main image sensor during still or Full HD video shooting. Light is partially directed from the translucent mirror to an AF sensor to permit non-stop precision TTL phase-detection autofocus (Canon LP-E8 battery)-- a benefit not possible with traditional DSLR cameras.
Shooting stills or AVCHD video, users can enjoy a superbly detailed view on the high-quality 3-inch Xtra Fine LCD display. Sony's TruBlack technology assures high-contrast images with rich, deep blacks -- even when shooting outdoors.(Jvc GR-D247 Battery)
The high-resolution Tru-Finder display offers a precision alternative to framing shots on the camera's LCD. Offering an extremely detailed, high contrast image with full 100% field coverage, it's ideal for live preview of picture effects and exposure adjustments. (Casio NP-20 Battery) Accurate composition of landscapes, architecture and other scenes is enhanced by 3 selectable grid line patterns.
Creative New "Picture Effects"
The a35 model offers a new in-camera 'Picture Effect' setting that lets users add extra impact to stills or Full HD video during shooting, without the worry of editing images afterwards.(Canon MV700 battery) Effects can be previewed on the camera screen, allowing photographers to see the result of a chosen effect instantly rather than post-shooting. The inspiring palette of artistic treatments includes Retro Photo, High-key, Toy Camera and Posterization.
It's also easy to produce dramatic Partial Color effects, with a single color highlighted against the rest of the image in monochrome. (Sony DCR-DVD202E Charger )This popular effect is normally achieved through a series of painstaking steps using photo editing software. With the new a35 camera it's both automatic and instant.
Improved camera Battery Life and Compatible α35 Accessories
Reductions in power consumption boost the camera's Sony NP-FH50 Battery life to a generous 440 still shots (approx. when using the rear LCD panel) between Sony NP-FH70 Battery charges -- a 30 percent increase over its predecessor.
The α35 model is compatible with the full range of 32 A-mount interchangeable lenses that includes six Carl Zeiss lenses, as well as the full range of alpha accessories including flashes, carrying cases, LCD monitors and more.
The new camera is compatible with Sony's full line of SD memory cards, including the newest Class 10 versions, as well as the Memory Stick PRO-HG Duo HX series.(Sony NP-FH50 Battery) Available in capacities up to 32 GB, both media enable higher read speeds for more stable and optimal performance by Sony hardware features such as high-speed burst shooting or HD movie shooting.
Firmware Upgrade for A33 / A55 Models
Available beginning June 20th, a firmware update for existing a33 and a55 cameras adds several creative and operational enhancements.(Sony Cyber-shot DSC-W55 Charger)
Support for the 'Picture Effect' function featured on the new a35 model is now offered. High-Speed Synch is supported during wireless operation with a compatible external flash (a55 only). Ergonomics are further improved with revised menus and a new mode that lets users switch shooting parameters overlaid on-screen for clear, uncluttered composition.(Sony DCR-DVD92E Charger) The a33 and a55camera's Digital Level Gauge can also be displayed when shooting via the optional CLM-V55 external LCD monitor. Frequently used features can now be custom-assigned to the D-RANGE button for rapid, menu-free access. The upgrade can be downloaded from: (http://www.battery-store.co.uk/ ).
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